A keyword is the foundation of any search engine optimization strategy. It’s the keyword that will determine whether your content ranks on Google or not. But where do you include it for SEO purposes?

We’ll cover some important keyword placement tips in this blog post to help ensure that your article has a good chance at ranking on Google searches.

Include Your Keyword in the Title Tag

Google considers keyword relevance when they’re ranking a website. If the keyword you want to rank for is in your title, this makes it relevant and helps give Google what they need to rank your article higher on their search results page.

Place Your Keyword Into the Meta Description

Mentioning a keyword in the meta description tag does not exactly correlate to better rankings on Google, but it helps to catch an users eye when they are searching for something. Google bolds the keyword in the description of the search snippet so that users can see what your site is about, and then click it.

Include Your Keyword as Early in the Content as Possible

The earlier a keyword appears in an article’s content, the more likely it will be considered by Google during its indexing process. So look at where you can include keywords early on so that there’s better chance of them being selected for indexation by Googlebot. In some cases, including a keyword near or before the first paragraph may help increase visibility even more! Include multiple variations of your target keywords.

Mention Your Keyword in the Heading tags

Heading tags are important factors that are extremely helpful for ranking well on Google. When you include keyword variations in your H-tags, keywords will pass power to other areas of the article as well! So make sure you use at least one keyword variation within your heading tags (H-tag) and try to pack multiple keyword variations into this area if possible.

Pay Close Attention to Keyword Density

Keyword density is the keyword frequency in relation to the total number of words used. You should include your target keyword as much as possible without making it look unnatural or spammy! Ideally, you want a keyword density between 1-2%.

This means out of every 100 words used in your article, your keyword should appear around one or two.

Try to Bold Some of Your Target Keywords in the Content

When you are writing your content, try to bold some of the keyword phrases in order to give it more emphasis. This is a great way to highlight your target keywords for your readers.

This might also help to show Google what you deem relevant for your page.

Avoid Keyword Stuffing

Keyword stuffing is a big no-no. You don’t want to keyword stuff your content because this makes it look spammy and less professional, which ultimately hurts your rankings on Google.

In addition, keyword stuffing can be seen as an attempt to deceive Google into ranking you for that keyword phrase. This won’t end well.

Instead, try to always aim for the suggested keyword density which is around 1-2%.

Conclusion

Remember to always include target keyword phrases in your content and make sure they don’t look like spam!

Avoid keyword stuffing because it makes you look less professional which will hurt your rankings. Aim for a keyword density of about one or two percent.

Use keywords wisely while remaining concise and clear with their meaning so that Google can understand what’s contained within each page/post you create! If done correctly, these words might help boost your SEO ranking on Google over time if used properly. Remember: keyword optimization is super important when it comes to getting high search engine results from Google!